Corporate Director - Loyalty Management (Product Lead)

Taj Hotels · Maharashtra · Posted 25 days ago

About this role

Location: Mumbai Function: Commercial Team - Loyalty Management Reporting To: Associate Vice President - Loyalty Management About the Role We are seeking a Corporate Director - Loyalty Management to lead the product vision, strategy, roadmap and execution for Taj InnerCircle and its integration with the Tata Neu ecosystem. This role will focus on building best-in-class digital loyalty experiences that drive member acquisition, engagement, retention, frequency and lifetime value while delivering commercial growth and product innovation. Key Responsibilities Product Strategy & Roadmap • Manage end-to-end loyalty product strategy aligned with growth objectives. • Develop and execute the product roadmap for Taj InnerCircle across all channels. • Own monetization strategy and P&L accountability. • Drive the evolution of loyalty capabilities including member journeys, rewards, benefits, gamification, personalization and partner integrations. Customer Growth & Loyalty • Drive customer acquisition, onboarding, tier progression, engagement, retention, redemption journeys and revenue contribution. • Develop data-driven product strategies using customer insights, behavioural analytics and market intelligence. • Leverage segmentation and personalization to increase stay frequency and wallet share. • Continuously optimize customer experience through experimentation and analytics. Tata Neu Ecosystem Integration • Ensure seamless integration between Taj InnerCircle and Tata Neu loyalty prop