Consumer Marketing Manager, APAC

Meta · India · Remote · Posted 5 days ago

About this role

As an experienced Marketing professional, you will join the Consumer Marketing team in APAC at Meta. Your role within the International Marketing (IM) organization will focus on accelerating company results by unlocking the full potential of markets outside North America. You will activate local experiences at a global scale, collaborating closely with key regional and global cross-functional teams to develop and execute marketing initiatives that support and enhance the brand and reputation among consumers across various channels. Your responsibilities will include: - Develop end-to-end strategies to achieve consumer marketing goals, emphasizing on driving consumer sentiment and behavior. - Define and manage comprehensive outbound marketing strategy, including audience identification, market sizing, media and communications plan, roll-out strategy, and integration with communications. - Collaborate closely with cross-functional stakeholders to deliver high-quality marketing campaigns and programs that integrate with Creator, Business, and Product Marketing teams. - Partner with Media, Insights, and Analytics partners to build testing frameworks across the marketing funnel and channels to drive consumer perception and engagement. - Work with brand strategy, creative, and media teams to bring strategy to life through quality creative development & deployment. - Ensure alignment, consistency, and flexibility in approach across regional and global teams to scale impact while mee