Digital Marketing Executive

Nestlé India · Lanja, Maharashtra · Posted 2 days ago

About this role

Develop and implement comprehensive digital marketing strategies aligned with business goals. Manage and optimize multi-channel marketing campaigns, including SEO, PPC, social media, email marketing, and display advertising. Plan and oversee content marketing initiatives to improve engagement and lead generation. Monitor website performance, traffic, and conversion metrics using analytics tools. Manage paid advertising campaigns on platforms such as Google Ads, Meta Ads, LinkedIn Ads, and other relevant channels. Lead search engine optimization (SEO) efforts to improve organic rankings and website visibility. Analyze campaign performance and provide actionable insights to improve ROI. Manage social media presence and online reputation management activities. Collaborate with creative, sales, product, and content teams to execute marketing campaigns. Conduct market research, competitor analysis, and customer behavior studies. Manage digital marketing budgets and allocate resources effectively. Stay updated with emerging digital marketing trends, technologies, and best practices.