Director - Customer Marketing, India, Creativity & Productivity (C&P)

Adobe · Bangalore · Posted 3 days ago

About this role

The opportunity In this leadership role, you’ll be responsible for developing, executing, and optimizing the India marketing strategy to meet the business’ goals for the Digital route to market covering flagship products like Adobe Photoshop, Firefly and Acrobat. As an innovative marketing leader, with a deep understanding of the Indian market and a passion for driving marketing excellence in a competitive environment, you will shape the future of digital marketing in India and are pivotal to Adobe's continued growth in the Asia Pacific region. What you’ll do Set the vision and provide strategic marketing leadership for the Creativity & Productivity (C&P) portfolio in India. Develop the marketing strategy, aligning cross-functionally to meet quarterly and annual targets including revenue, conversion, retention and ROMS. Lead content creation for full-funnel marketing campaigns, managing creative agencies. Adapt global strategies to the local market and capitalize on regional opportunities. Build effective relationships with Go-to-Market, Product Marketing Management, Comms, A.com, Corporate Marketing and other functions to ensure the India marketing strategy is aligned and delivered effectively. Set and communicate the cross-functional team’s marketing priorities, adapting and making necessary trade-offs. Mange the marketing budget, working with Corporate and regional PMM to allocate across the product portfolio and manage spend to achieve targets. Lead and develop a high-per