Marketing Campaign Associate Manager - Financial Services

HCLTech · India · Remote · Posted Yesterday

About this role

As a Marketing Campaign Associate Manager in the Financial Services sector at HCLTech, your role will involve designing, building, and running marketing campaigns for the financial services market in North America, Europe, UK, Ireland, and India. Your expertise in integrated campaign execution, project and workflow management, campaign performance measurement, CRM management, and data analysis will be crucial for driving the effectiveness of marketing strategies and optimizing processes across all channels. **Key Responsibilities:** - Design, build, and run multi-channel integrated campaigns efficiently, ensuring effective reach and engagement with target audiences. - Define and report on campaign metrics to determine effectiveness, identify areas for optimization, and implement lead scoring models. - Provide strategic oversight and project management for marketing campaigns, managing marketing technology tools and utilizing data analytics for insights. - Identify and implement process improvements to optimize campaign execution and operational efficiency. - Collaborate with internal stakeholders, manage vendor relationships, and provide performance feedback to the marketing operations team. - Act as the primary point of contact for internal stakeholders, deliver presentations to senior leadership, and work closely with other departments to ensure collaboration and alignment on marketing goals. **Qualifications Required:** - Educational Background: Bachelor's degree in market