Media Marketing

Tata Motors · India · Remote

About this role

As a candidate for the SCIP-level Digital Media Marketing role, your primary responsibility will be to bridge the gap between the Brand and Customers across various digital media platforms. This will involve driving customer acquisition and increasing the lifetime value for customers. Key Responsibilities: - Develop the strategy document for TPEM to approach Digital Performance & Hyperlocal digital marketing. - Design the approach for TPEM by collaborating with Internal Functions (Marketing, Sales, Network), External stakeholders (Channel partners), and Technology providers (Google, etc.). - Deliver the blueprint, build the solutions, and implement them within specified timelines. - Assist in the lead nurture process to ensure high conversion to sales. - Constantly optimize digital touch points based on lead conversions to increase form fills and top of the funnel inflow. - Ensure systems (LMS) are in place to transfer leads seamlessly from digital/web to call center/dealers. - Devise marketing campaigns to capture and create demand for TPEM products. - Drive higher inquiries to dealerships through targeted geo-localized campaigns. - Ensure monitored numbers are in place with accurate mapping to dealers. - Manage dealer-level creative processes to disseminate high-quality content. - Coordinate with Dealer teams and Local agencies for Ads creation. - Manage social media promotions with active engagement on dealer pages, local groups, and communities. - Analyze and derive insig