Lead Marketing Analyst

Adobe · Noida · Posted 12 days ago

About this role

Title: Lead Marketing Analyst, INDIA The Opportunity The Growth Analytics & Global Media COE (Digital) team is part of the Growth Marketing Insights Organization. It enables worldwide business growth across categories through executional excellence, optimization, and actionable insights based on a unified media strategy. Based in India, one of our key markets, this role will focus on delivering full-funnel marketing narratives and recommendations, based on multiple data sources, through a business lens. This is an exciting opportunity to combine critical thinking with applied analytics. You will transform data into actionable insights that drive agile and meaningful business growth for the Indian market. You will work closely with regional and global cross-functional teams, including Regional Marketing, Paid media, Data Scientists with Marketing Science, PMM, GTM and Finance. Adobe considers generative AI a groundbreaking technology that enhances human creativity rather than replacing it. The team passionates about marketing analytics and trends is leading this innovation, crafting in-house solutions fueled by the latest models and tools. Our focus is on optimising data engineering processes and elevating marketing execution by enhancing content creation, narrative insights, tagging and trafficking, and channel budget optimisation. These advancements have driven greater marketing efficiency and delivered measurable business impact. The Role Lead analysis and reporting on full